Marketing Effectiveness India.
Know exactly where you stand.
Marketing spend without clear attribution is a common blind spot for growing Indian businesses — money goes out across channels, leads come in from somewhere, and the connection between the two is assumed rather than measured. This assessment measures it directly.
Talk to an IBEAN specialist about this assessment. We respond within 24 hours with a scoped assessment proposal.
What this assessment covers
This assessment evaluates marketing effectiveness across four dimensions: attribution clarity (wheth…
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Fixed-fee diagnostic. No commitment required beyond the session.
This assessment evaluates marketing effectiveness across four dimensions: attribution clarity (whether the business can trace leads/sales back to specific channels and campaigns), cost per acquisition by channel (true CAC, not blended), conversion funnel health (drop-off rates at each stage from lead to closed sale), and spend allocation efficiency (whether budget is weighted toward the highest-ROI channels or historical habit).
Without clear attribution, marketing budgets tend to drift toward whatever's easiest to measure or most habitual (a long-running print ad, a founder-favoured channel) rather than what's actually driving results — meaning genuine growth opportunities in underfunded channels go unrecognised while spend continues on underperforming ones. This is one of the most common, most fixable sources of wasted spend in Indian MSME marketing.
Scored across 5 critical dimensions.
Attribution clarity — ability to trace leads/sales back to specific channels and campaigns
Cost per acquisition — true CAC by channel, not blended across all spend
Conversion funnel health — drop-off rates at each stage from lead to closed sale
Spend allocation — budget weighting toward highest-ROI channels vs. habit or convenience
Content and message-market fit — whether marketing message matches what actually converts
Three outcome ranges — each with a clear next action.
75–100
High-ROI marketing
Attribution and allocation are strong. IBEAN's advisory focuses on scaling the highest-performing channels.
45–74
Partial visibility
Some channels are well-attributed, others aren't. IBEAN closes the attribution gaps and reallocates spend accordingly.
0–44
Attribution gap
Marketing ROI by channel isn't currently measurable. IBEAN builds the attribution and measurement framework before optimising spend.
Diagnosis first. Then a scoped advisory plan.
IBEAN's Marketing Effectiveness Assessment builds true channel-level attribution and CAC, identifying exactly where marketing spend is working and where it's being spent on habit rather than results.
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Response within a few hours
Marketing Effectiveness Assessment India — Frequently Asked Questions
Additional questions? Contact the advisory team
Ready to assess your Marketing Effectiveness?
IBEAN's Marketing Effectiveness Assessment India identifies your current position, gaps, and the highest-leverage actions to improve. Fixed-fee diagnostic. No commitment beyond that.